Jordan Wayne Lee
Award Winning Design for Digital Brands
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Blog

Creativity is not magic

Creativity isn’t some magical measuring stick to determine who’s “special” in society vs. who operates at a lesser level. Many times I find people referring to me as “the creative” or the “most creative” or something along those lines. To be completely honest, I am no more “creative” than any other human on earth. This…

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The art of responsive design

Approaching responsive design requires more attention to detail than just scaling down images or text to fit within a certain screen size. It requires the art of understanding not only how a design will look at various viewports, but how it will be built in a way that will work flawlessly across any screen size.…

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Adaptive copy

This article focuses on delivering content to your audience based on the device they are using. Tell the same story in various ways. I am not a copywriter. But design without content on the web is meaningless and provides no value to your audience. Content and copy is what makes the web valuable. That being…

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Evaluating your own work

While I was in college I took a ton of art classes. One of my favorite courses was my oil painting course. The amount of technical skill I developed was incredible. It helped me to refocus how I approach art and my craft. One of the most valuable things I learned, and took away with…

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Creative reviews

I once worked with a designer who held a great disdain for creative reviews. They believed that there should be no single person providing feedback, comments or approvals for overall creative design strategies. The designer felt that this approach was authoritarian and dictates a single design vision that gives too much power to one person.…

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Design is balance

Design isn't about hanging the curtains (metaphorically speaking) and making something "feel" the way it is intended. Design is about balance. It's about the solutions of form and function and making something work perfectly the way it was intended. Part of how something looks and makes you feel is very important to the balance of…

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Revisit your childhood

Many times I find myself thinking back to early influences and things I did at a young age that somehow birthed this creative curious spirit I celebrate each day. I think about when I would sit in my room and draw cartoon characters over and over again. I think about how I would write radio…

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Responsive design is dead

The term "responsive design" is dead. The web extends far beyond desktop browsers anymore and we exist in a world where multiple devices are growing on a consistent basis. Designing for the web today, without question, means designing responsively. Anything less is not good design, ignoring your users, and an old-world concept of the web…

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Create something beautiful.

There comes a time where you must abandon everything you think you know, understand and believe about life. You have to step back and reevaluate what in the hell you are doing here. Everyday you wake up with a chance to live, love, create and find a new adventure. Life is too short to be…

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Great designers learn

I sat in a room with a group of designers. I quietly listened as they talked back and forth about a design decision that one designer had done. These designers became very prescriptive about providing feedback. One suggestion and diagnoses to fix the design after another. Every designer chimed in with their personal taste and…

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