Jordan Wayne Lee
Award Winning Design for Digital Brands
0   /   100

Design

The foundation and design strategy

Design is a powerful tool to drive business. Design is something far greater than how something looks, the execution of a website design, the colors of your next app, or the look and feel of your last marketing campaign. Design is holistic and encompasses your business at a strategic level. Design is evident in how…

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Design psychology: Gestalt principles

For design to have meaning, purpose or impact, it must extend itself beyond a visual aesthetic and connect with people at a deeper level. Understanding how the mind perceives visual elements in our world will allow design (of any medium) to connect with an audience at a deeper level. Knowing that there is a psychological…

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Death to ego

The ego of the self drives us. As a designer, I believe we tend to create from a place where our ego can thrive and become validated. With the ever growing places to post online, gain attention, gather feedback and validation, visual design has been an ego-serving industry. But, I believe the only way to…

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The starting place

Metamodernism has been a starting point in my mind to uncover creative solutions for years. Mind mapping thoughts, thinking about problems, and finding new ways to help clients reach their goals has been a journey and a process. This journey has helped me to shape and define my own process, while simultaneously being aware of…

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Obsolete

We create digital work in a medium that is fast paced, and ever passing. Our work becomes as quickly forgotten as scrolling through your social feed on your mobile device. We spend hours creating work that disapates into the byte / pixel ether. Never to be remembered. Only to live in small corners on the…

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Minimal(ism)

Seeking enlightenment means ridding yourself of the residue of emotions left by years of others who have affected you in various ways. The ability to clear out your sense of being. Purify the waters of your existence. And ultimately move forward by ratifying, forgiving and cleansing your past. Design the mind. Actively seeking physical relaxation,…

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Within / Self

Design requires a large amount of steps, knowledge, understanding, practical application and discipline. Design encompasses a holistic view of a problem and provides the most complex solution (whether minimal, or abstract) the complexity of good design lies within ones ability to see the entire scope of a problem, work through problems and paths that one…

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