A brand is an ecosystem of your business. It derives itself as a holistic set of traits and attributes tied to the identity of who you are. It’s is not something you can manufacture, manipulate, or convince others of based on creative and design efforts. However, those tactics play a major role into how you…
Design is a powerful tool to drive business. Design is something far greater than how something looks, the execution of a website design, the colors of your next app, or the look and feel of your last marketing campaign. Design is holistic and encompasses your business at a strategic level. Design is evident in how…
For design to have meaning, purpose or impact, it must extend itself beyond a visual aesthetic and connect with people at a deeper level. Understanding how the mind perceives visual elements in our world will allow design (of any medium) to connect with an audience at a deeper level. Knowing that there is a psychological…
The ego of the self drives us. As a designer, I believe we tend to create from a place where our ego can thrive and become validated. With the ever growing places to post online, gain attention, gather feedback and validation, visual design has been an ego-serving industry. But, I believe the only way to…
Metamodernism has been a starting point in my mind to uncover creative solutions for years. Mind mapping thoughts, thinking about problems, and finding new ways to help clients reach their goals has been a journey and a process. This journey has helped me to shape and define my own process, while simultaneously being aware of…
We create digital work in a medium that is fast paced, and ever passing. Our work becomes as quickly forgotten as scrolling through your social feed on your mobile device. We spend hours creating work that disapates into the byte / pixel ether. Never to be remembered. Only to live in small corners on the…
Seeking enlightenment means ridding yourself of the residue of emotions left by years of others who have affected you in various ways. The ability to clear out your sense of being. Purify the waters of your existence. And ultimately move forward by ratifying, forgiving and cleansing your past. Design the mind. Actively seeking physical relaxation,…
Design requires a large amount of steps, knowledge, understanding, practical application and discipline. Design encompasses a holistic view of a problem and provides the most complex solution (whether minimal, or abstract) the complexity of good design lies within ones ability to see the entire scope of a problem, work through problems and paths that one…
There is a connective path of thinking within design. Whether designing a digital app, a responsive website, a print campaign, a modern home set in the desert, constructing a painting, or leading a team meeting - all of these things are designed. In fact, most every thing we do in life is designed to some…
As design tools through digital and print mediums become more accessible across the globe, we enter an era of design that allows many to explore what it means to be a design practitioner; that is to say, the techniques and time put into exploring the actual doing of design is greatly accessible. However, with all…