A brand is an ecosystem of your business. It derives itself as a holistic set of traits and attributes tied to the identity of who you are. It’s is not something you can manufacture, manipulate, or convince others of based on creative and design efforts. However, those tactics play a major role into how you...
We live in a world where every brand and company is seeking to find new and innovative ways to define your product, service or company. This has become a “fast follow” culture where leaders and executives are exploring new ideas or following the success of others, shifting strategy and trying to keep up with the...
Metamodernism has been a starting point in my mind to uncover creative solutions for years. Mind mapping thoughts, thinking about problems, and finding new ways to help clients reach their goals has been a journey and a process. This journey has helped me to shape and define my own process, while simultaneously being aware of...
Many great thinkers of today are proclaiming, publicly, that the end of post-modernism is here. The cynical worldview submerged in irony doesnt work for us anymore. We can’t progress. Throwing a wrench into the machine and raging against it worked for awhile to shine a light on the inconsistencies, the brokenness, the inequality and the...
As design tools through digital and print mediums become more accessible across the globe, we enter an era of design that allows many to explore what it means to be a design practitioner; that is to say, the techniques and time put into exploring the actual doing of design is greatly accessible. However, with all...
The emotional intelligence of our existence can be understood, altered and designed to suit a better existence. The designer’s thinking of this approach leads to us developing a better life and existence for all humanity. Empathy is lacking within our society. The sincerity and concern for our fellow man exists in the notion of impractical...
Design, as it grows into multidisplinary across print, identity and digital mediums becomes more and more closer to art and the designer referred more as an artist due to the lack of clarification on the designers role as practitioner, workman, and thinker in society – both socially and economically. Therefore, this lack of clarity causes...
Functionality without beauty is meaningless. Today I listened to S. Sagmeister shares his thoughts on a podcast about how Design without functionality will be embarrassing to us in the future and that he compared it to Soviet design following the collapse of the Bauhaus era. Beauty is a human element that is needed in all...
