The first false assumption killing most brand work is that audiences want to be marketed to. They don’t. They want to be understood, served, and occasionally surprised. The moment you put your brand’s journey ahead of your audience’s journey, you’ve lost. But most companies can’t help themselves. They’re so excited about their story that they...
Here’s what nobody wants to admit: the design industry is dying from too much input. While everyone celebrates “collaborative processes” and “stakeholder alignment,” we’re actually watching the systematic murder of creative vision by committee. The very tools we thought would democratize good design have instead created a world where twelve people in a conference room...
If we can observe, recognize, reflect and develop a new sense of self-awareness as a designer, the future role of our work will result in the ability to solve greater challenges, lead through design, and build new meaning in society by understanding the oscillation culture is experiencing through the pendulum of modernism and post-modernism emerging...
When we recognize our role in the global and local landscape of design. Where we choose to understand our individual self applied to the greater global landscape while recognizing the insignificance and importance related to our local impact simultaneously. Culturally we must be hyper-observant of the local and global constructs in which society functions. Recognizing...
Design recognizes patterns within society and builds upon successful patterns or strives to fix and improve patterns that may be broken. The idea of metamodernism in design is simultaneously looking at successful patterns and allowing the broken patterns to intentional create a sense of dissonance in our work. This intentional effort allows our work to...
If the current landscape exists as grand narrative of metamodernism, how might we approach design in a thoughtful way to innovate and create better solutions for a seemingly oscillating world existing in a chaotic swinging of a cultural pendulum? How can we approach our work in new ways whereas design does not exist as a...
“There is no expert of tomorrow. Only an expert of yesterday. Don’t be evil is not enough. Do good things for the world.” – Jack Ma, WEF 2019 We have differing views of what a brand is. Those who work within the landscape of branding have differing thoughts. Those who design for brands may see...
In order to define and articulate the concept of metamodernism and how it relates to design, I believe it is important to outline my view of culture by looking at the past to understand where we are today. This understanding will give light into how I see the cultural path of humanity’s future along with...
The commodification of design is a result of the failures within the design and creative industries. Beyond the trade, skill, practice and discipline of design, the industry is touted as a construct of social hierarchy within the design and creative communities themselves. The ideological structures are formed around groupthink that you first, must subscribe to...
As design tools have grown in access, there exists uncertainty about the future role of the Designer. From Classical Design, Computational Design and Design Thinking, we envision a future where design leads, but the current leaders of industries do not see the value of design in the same regard. However, we can point to a...