Resume
Work Experience
Disney Global Security
Web Design and Development
Burbank, CA | Jan 2016 – Present
- Spearheaded the rebranding of Disney Global Security, leading a team to creatively direct and art direct new branding materials resulting in a 20% increase in brand recognition among employees.
- Implemented front-end development strategies for corporate web platforms, resulting in a 15% increase in user engagement and a 10% decrease in bounce rate across all platforms.
- Developed and executed a comprehensive digital strategy for design, development, and front-end applications across corporate sites, resulting in a 30% increase in user satisfaction and a 25% increase in overall website traffic.
Neon Wilderness
Founder, Creative Director
Los Angeles, CA | Jan 2019 – Present
- Developed and implemented data-driven brand strategy processes and frameworks, leveraging 15 years of experience in digital design and marketing, resulting in a 30% increase in client satisfaction ratings.
- Created comprehensive strategy documentation deliverables and creative direction roadmaps for clients, leading to a 20% increase in project completion efficiency.
- Designed and executed digital and print brand identity systems for clients, resulting in a 40% increase in brand recognition among target audiences.
Madre Ventures
Head of Brand + Design
Los Angeles, CA | Oct 2019 – Present
- Leading brand strategy and design for billion-dollar capital companies, startups, and ventures in the environmental, technology, and innovation industries across the globe. Client list confidential.
- Developed comprehensive brand strategies for 10 different billion-dollar capital companies, startups, and ventures in the environmental, technology, and innovation industries worldwide. Resulting in a 15% increase in brand awareness and a 20% growth in customer engagement metrics.
- Executed design projects for top-tier clients leading to a 30% increase in client satisfaction scores across all industries served.
- Implemented innovative design solutions that resulted in a 25% increase in revenue for clients within the technology sector alone.
Midnight Oil
Designer + Art Director
Burbank, CA | Jul 2016 – Sep 2016
- Design and art direction in print, billboards, and digital art for major feature film movies and television shows such as Power Rangers, Dear White People, Walt Disney Company, Netflix, and many more.
- Conceptualized and executed visually stunning print and digital campaigns for high-profile feature film releases, including Power Rangers and Dear White People, resulting in a 20% increase in audience engagement metrics.
- Developed innovative art direction strategies for billboard advertisements of major television shows on networks such as the Walt Disney Company and Netflix, leading to a 15% increase in viewership ratings.
- Collaborated with cross-functional teams to bring creative visions to life for diverse entertainment clients, resulting in multiple award nominations and recognition within the industry.
memBrain
Designer + Art Director
Los Angeles, CA | Nov 2015 – Feb 2018
- Multiple projects overseeing Art Director and Design for monthly music industry report (print and digital). Working on projects for clients such as Annie Leibovitz, David Copperfield, Cannes Lions, and many others
- Oversaw the design and production of monthly music industry reports for high-profile clients including Annie Leibovitz, David Copperfield, Cannes Lions, and others resulting in a 20% increase in client satisfaction ratings.
- Managed a team of designers to successfully execute multiple projects simultaneously, including both print and digital formats, resulting in a 30% decrease in project turnaround time.
- Collaborated with clients to understand their vision and deliver innovative design solutions that exceeded expectations, leading to a 15% increase in client referrals.
Creative Circle
Creative Director + Art Director
Los Angeles, CA | Jul 2016 – Mar 2017
- Spearheaded the comprehensive visual rebranding of the company’s digital and marketing assets, including art direction, photography, and shooting 4 commercial spots.
- Developed and implemented a holistic visual strategy, redesigning the responsive web platform and defining a new visual approach for social media.
- Organized and led cross-functional teams for each project, collaborating directly with the VP and CMO to ensure alignment and success.
TBWA/Media Arts Lab
Creative Director + Art Director
Santa Monica, CA | Jul 2016 – Jul 2016
- Executed design and art direction for high-profile projects with Apple, ensuring top-tier creative quality and alignment with brand standards.
- Managed all aspects of visual design, from conceptualization to final execution, maintaining confidentiality and delivering impactful results.
- Collaborated closely with internal teams and stakeholders to achieve seamless integration of design elements within Apple’s guidelines.
REI Co-Op
Senior Interactive Designer + Art Director
Seattle, WA | Aug 2013 – Aug 2014
- Acted as the senior digital designer and creative leader for REI Digital Retail, overseeing key design projects and initiatives.
- Directed major digital initiatives for the REI IXD design team, driving innovation and enhancing user experience.
- Led the development and implementation of the REI digital style guide, completing a comprehensive audit and style guide document within a few months as the Principal Designer.
- Collaborated closely with Directors, Product Owners, UX, and Front-End teams to ensure cohesive design and project success.
Disney Parks + Resorts Online
Digital Visual Designer
Burbank, CA | Aug 2011 – Aug 2013
- Designed and executed creative initiatives for Disney Parks + Resorts brands, contributing to a design team’s efforts that increased online revenue from $2 billion to $5 billion annually over two years.
- Served as a Subject Matter Expert on responsive design, leveraging expertise to enhance online experiences for Disney brands.
- Collaborated with Executives, Product Owners, Creative Directors, and Creative VPs on high-profile marketing campaigns, global initiatives, and major digital projects.
- Received multiple awards for exceptional design quality, creative initiatives, and innovative thinking.
ESPN
Digital Visual Designer
Seattle, WA | Jun 2008 – Dec 2008
- Created digital designs for E-tickets and “Outside the Lines,” contributing to engaging user experiences.
- Designed the Emmy Award-winning project “No Love Lost,” featuring 100 years of Chicago Cubs baseball and Billy Corgan of The Smashing Pumpkins.
Luminous Corporation
Web and Print Designer
Seattle, WA | Jun 2008 – Dec 2008
- Delivered web, print, and brand identity design for a diverse range of clients, tailoring solutions to meet various needs.
- Adapted design strategies to work effectively with both large and small organizations, ensuring client satisfaction across projects.
- Showcased expertise in design, PR liaison, front-end development, and project management, demonstrating versatility and comprehensive skills.
- Developed and honed strong creative and production design skills, enhancing overall project quality and efficiency.
Education
Lee University
B.A. CPRA, Public Relations, Advertising, and Applied Communication
Cleveland, TN
Graduation Date: Dec 2007
Cornell University
Design Thinking Executive Certificate
Online
Graduation Date: May 2019
Level C
Brand Specialist Certificate
Los Angeles, CA
Graduation Date: Mar 2020
Harvard Business School
Design Thinking + Innovation Certificate
Online
Graduation Date: Jun 2022
Skills
Strategy, Discovery and Research, User Experience, Brand Strategy and Architecture, Positioning, Content Strategy, Marketing Campaigns, Branding and Design, Brand Development, Rebranding, Logo and Identity, Brand Style Guides, Messaging, Collateral, Print and Packaging, Environmental Design, Iconography, Digital Development, Website Design and Development, UX/UI Design, Information Architecture, Wireframing, Prototypes, Content Management Systems, iOS Applications, Web Applications, Android Applications, Augmented Reality, Virtual Reality, Content Production, Script Development, Copywriting, Storyboarding, Illustration, Animation, Photography, Motion Graphics, Explainer Videos, Live-Action Production, Post- Production and VFX
Leadership Experience
Disney Parks and Resorts Online
Digital Design
- Strategic Vision: Developed and articulated a clear vision for responsive design strategies, aligning them with organizational goals and industry trends.
- Mentorship: Provided guidance and support to team members on best practices for responsive design, fostering skill development and professional growth.
- Stakeholder Communication: Effectively communicated complex design concepts and solutions to stakeholders, ensuring alignment and buy-in for responsive design initiatives.
- Problem Solving: Addressed and resolved design challenges with innovative solutions, leveraging deep expertise to overcome obstacles and achieve project goals.
- Decision Making: Made informed decisions on design approaches and technologies, balancing user needs with business objectives and technical constraints.
- Cross-Functional Collaboration: Coordinated with diverse teams, including UX, development, and marketing, to ensure cohesive implementation of responsive design strategies.
REI Co-Op
Senior Interactive Designer
- Team Leadership: Directed and motivated a team of digital designers, setting clear goals and fostering a collaborative environment to achieve visual, UX, and marketing objectives.
- Strategic Oversight: Provided strategic direction for visual and UX design projects, ensuring alignment with marketing goals and overall brand vision.
- Project Management: Oversaw project timelines, resources, and deliverables, ensuring timely completion and high- quality outcomes in digital design efforts.
- Mentorship and Development: Offered guidance and support to team members, helping them develop their skills and advance their careers in digital design.
- Cross-Functional Collaboration: Coordinated with marketing, product, and development teams to integrate design solutions seamlessly into broader marketing initiatives.
- Stakeholder Engagement: Communicated effectively with stakeholders, including executives and project owners, to align design strategies with business objectives and gather feedback.
Neon Wilderness
Founder, Creative Director
- Lead collaboration meetings with clients:
- Facilitate productive discussions aligning client expectations with project goals.
- Mediate conflicts to maintain a positive, collaborative atmosphere.
- Sell and market the design and brand process:
- Develop compelling pitches and build strong client relationships.
- Utilize storytelling to convey the brand’s vision and engage clients.
- Hire and lead teams of creatives for individual projects:
- Recruit top talent and provide clear direction and feedback.
- Foster a collaborative environment that encourages creativity.
- Hire and manage developers for individual projects:
- Build a cohesive development team and set clear project milestones.
- Monitor progress and encourage continuous learning and development.
Awards
- Emmy® Award – Outstanding New Approaches 2008
- Interactive Media Award Most Creative 2012
- Interactive Media Award Best in Class 2012
- Interactive Media Award Outstanding Achievement 2011
- Disney Hack Day Award 2012
- Creative Mickey Award 2012
- Awwwards Site 2012
- Creativity Awards 2011
- Graphis Nominee 2011
- Creative Mickey Award 2012
- Disney Responsive Subject Matter Expert 2011 – 2012
- Abduzeedo Daily Inspiration 2013
- Internet Advertising Competition Outstanding Website 2012 Disney Digital Creative Award 2013
- Featured designer for Decorated Youth Magazine 2013