Jordan Wayne Lee
Award Winning Design for Digital Brands
0   /   100

Business

Take everything apart

Design is best served when you tear something completely apart to understand how it can best be put back together, finding all flaws and areas to improve along the way. Don't be afraid to destroy something, only to rebuild it from the ground up to make it better than it was. You have to be…

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Creativity is not magic

Creativity isn’t some magical measuring stick to determine who’s “special” in society vs. who operates at a lesser level. Many times I find people referring to me as “the creative” or the “most creative” or something along those lines. To be completely honest, I am no more “creative” than any other human on earth. This…

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The art of responsive design

Approaching responsive design requires more attention to detail than just scaling down images or text to fit within a certain screen size. It requires the art of understanding not only how a design will look at various viewports, but how it will be built in a way that will work flawlessly across any screen size.…

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Adaptive copy

This article focuses on delivering content to your audience based on the device they are using. Tell the same story in various ways. I am not a copywriter. But design without content on the web is meaningless and provides no value to your audience. Content and copy is what makes the web valuable. That being…

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Evaluating your own work

While I was in college I took a ton of art classes. One of my favorite courses was my oil painting course. The amount of technical skill I developed was incredible. It helped me to refocus how I approach art and my craft. One of the most valuable things I learned, and took away with…

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Creative reviews

I once worked with a designer who held a great disdain for creative reviews. They believed that there should be no single person providing feedback, comments or approvals for overall creative design strategies. The designer felt that this approach was authoritarian and dictates a single design vision that gives too much power to one person.…

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Revisit your childhood

Many times I find myself thinking back to early influences and things I did at a young age that somehow birthed this creative curious spirit I celebrate each day. I think about when I would sit in my room and draw cartoon characters over and over again. I think about how I would write radio…

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Great designers learn

I sat in a room with a group of designers. I quietly listened as they talked back and forth about a design decision that one designer had done. These designers became very prescriptive about providing feedback. One suggestion and diagnoses to fix the design after another. Every designer chimed in with their personal taste and…

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The power of listen

One time I was invited to a meeting where leaders were discussing the next steps around a holistic responsive design approach. I was invited to the meeting last minute, but I was brought in as the organizational leader on the subject matter. So I was anxious to hear what was to be said and also…

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Build in code, polish later

The future of web design will largely be influenced by the ability to put together code, build quick and dirty prototypes and focus on the interaction of design. This process will then be followed up by polishing the design once the initial groundwork has been laid for a project. Finding a solid framework as a…

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