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Creativity is not magic

Creativity isn’t some magical measuring stick to determine who’s “special” in society vs. who operates at a lesser level. Many times I find people referring to me as “the creative” or the “most creative” or something along those lines. To be completely honest, I am no more “creative” than any other human on earth. This...

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Adaptive copy

This article focuses on delivering content to your audience based on the device they are using. Tell the same story in various ways. I am not a copywriter. But design without content on the web is meaningless and provides no value to your audience. Content and copy is what makes the web valuable. That being...

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Creative reviews

I once worked with a designer who held a great disdain for creative reviews. They believed that there should be no single person providing feedback, comments or approvals for overall creative design strategies. The designer felt that this approach was authoritarian and dictates a single design vision that gives too much power to one person....

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Great designers learn

I sat in a room with a group of designers. I quietly listened as they talked back and forth about a design decision that one designer had done. These designers became very prescriptive about providing feedback. One suggestion and diagnoses to fix the design after another. Every designer chimed in with their personal taste and...

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The power of listen

One time I was invited to a meeting where leaders were discussing the next steps around a holistic responsive design approach. I was invited to the meeting last minute, but I was brought in as the organizational leader on the subject matter. So I was anxious to hear what was to be said and also...

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