Think back over your life. Think about the people that had a positive influence on you. If your past was like mine, many of them didn’t realize the impact they made. The influence was usually due to them caring about you and doing some little thing. What little things have been done for you that…
A brand is an ecosystem of your business. It derives itself as a holistic set of traits and attributes tied to the identity of who you are. It’s is not something you can manufacture, manipulate, or convince others of based on creative and design efforts. However, those tactics play a major role into how you…
Design is a powerful tool to drive business. Design is something far greater than how something looks, the execution of a website design, the colors of your next app, or the look and feel of your last marketing campaign. Design is holistic and encompasses your business at a strategic level. Design is evident in how…
We live in a world where every brand and company is seeking to find new and innovative ways to define your product, service or company. This has become a “fast follow” culture where leaders and executives are exploring new ideas or following the success of others, shifting strategy and trying to keep up with the…
For design to have meaning, purpose or impact, it must extend itself beyond a visual aesthetic and connect with people at a deeper level. Understanding how the mind perceives visual elements in our world will allow design (of any medium) to connect with an audience at a deeper level. Knowing that there is a psychological…
The ego of the self drives us. As a designer, I believe we tend to create from a place where our ego can thrive and become validated. With the ever growing places to post online, gain attention, gather feedback and validation, visual design has been an ego-serving industry. But, I believe the only way to…
When you swim, swim deep. Within. And come up for air. It breathes new life. You must be willing to go deep within yourself. Your thoughts. Your inner workings. Only to resurface and take in that new fresh air. It’s always been the same air every living thing has come to rely on, yet, that…
Metamodernism has been a starting point in my mind to uncover creative solutions for years. Mind mapping thoughts, thinking about problems, and finding new ways to help clients reach their goals has been a journey and a process. This journey has helped me to shape and define my own process, while simultaneously being aware of…
*excerpt from an email I’ve been drawn to the idea of metamodernism because of my past. I grew up playing music then went to school and discovered art/design. During that time I explored Biblical Theology and it raised a lot of questions around my own faith. The post-modern idea of Christianity still left a lot…
We create digital work in a medium that is fast paced, and ever passing. Our work becomes as quickly forgotten as scrolling through your social feed on your mobile device. We spend hours creating work that disapates into the byte / pixel ether. Never to be remembered. Only to live in small corners on the…