Jordan Wayne Lee
Award Winning Design for Digital Brands
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Metamodern Design : Chapter 1 – Defining Design

INTRODUCTION This book was written from a perspective over the past 13+ years of my experience working as a designer in both print and digital mediums across mobile, digital, web marketing, platform design, ux design, print design, brand identity design, responsive design, augmented reality design and environmental design for agencies, startups, global corporations, entrepreneurs, public…

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Metamodern Design : Entire Book Text

READ INDIVIDUAL CHAPTERS PURCHASE PAPERBACK OR KINDLE VERSION Amazon.com purchase link for paperback Amazon.com purchase link for Kindle INTRODUCTION This book was written from a perspective over the past 13+ years of my experience working as a designer in both print and digital mediums across mobile, digital, web marketing, platform design, ux design, print design,…

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New Album: Vitals

I just released a new album, Vitals, for free on SoundCloud. You can listen or download 10 tracks. It is meant to be listened in its entirety. I am very excited to put this into the world. It explores ambient guitar tones and soundscapes through melodic and heavy overtures. I hope you enjoy it. You…

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The foundation and design strategy

Design is a powerful tool to drive business. Design is something far greater than how something looks, the execution of a website design, the colors of your next app, or the look and feel of your last marketing campaign. Design is holistic and encompasses your business at a strategic level. Design is evident in how…

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Fostering creativity through leadership

We live in a world where every brand and company is seeking to find new and innovative ways to define your product, service or company. This has become a “fast follow” culture where leaders and executives are exploring new ideas or following the success of others, shifting strategy and trying to keep up with the…

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Design psychology: Gestalt principles

For design to have meaning, purpose or impact, it must extend itself beyond a visual aesthetic and connect with people at a deeper level. Understanding how the mind perceives visual elements in our world will allow design (of any medium) to connect with an audience at a deeper level. Knowing that there is a psychological…

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Death to ego

The ego of the self drives us. As a designer, I believe we tend to create from a place where our ego can thrive and become validated. With the ever growing places to post online, gain attention, gather feedback and validation, visual design has been an ego-serving industry. But, I believe the only way to…

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Swim deep

When you swim, swim deep. Within. And come up for air. It breathes new life. You must be willing to go deep within yourself. Your thoughts. Your inner workings. Only to resurface and take in that new fresh air. It’s always been the same air every living thing has come to rely on, yet, that…

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The starting place

Metamodernism has been a starting point in my mind to uncover creative solutions for years. Mind mapping thoughts, thinking about problems, and finding new ways to help clients reach their goals has been a journey and a process. This journey has helped me to shape and define my own process, while simultaneously being aware of…

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