A brand is an ecosystem of your business. It derives itself as a holistic set of traits and attributes tied to the identity of who you are. It’s is not something you can manufacture, manipulate, or convince others of based on creative and design efforts. However, those tactics play a major role into how you...
We live in a world where every brand and company is seeking to find new and innovative ways to define your product, service or company. This has become a “fast follow” culture where leaders and executives are exploring new ideas or following the success of others, shifting strategy and trying to keep up with the...
Metamodernism has been a starting point in my mind to uncover creative solutions for years. Mind mapping thoughts, thinking about problems, and finding new ways to help clients reach their goals has been a journey and a process. This journey has helped me to shape and define my own process, while simultaneously being aware of...
Driving decisions on dollars and conversion is half the battle – keeping design human centered is key. I sat in a room and listened to an executive describe design direction and his recommendation on color palettes based on his personal preference. This decision of a color battle had been ongoing at this company for years....
When I was a kid, I was sitting in my mothers old Ford Pinto at a gas station waiting for her to fill up the car. I found a yellow bottle under the seat – it looked promising so I took a sip. Little did my 5 year old self know, it was window washing...
While at Disney, I served as part of the weekly Style Guide Counsel. The goal was two-fold – 1. To present new work and ideas; then discuss how these fit into the overall brand strategy with the design platform (Note: when I say “design platform” I mean everything from development, ux, content and visual work)....
Creativity isn’t some magical measuring stick to determine who’s “special” in society vs. who operates at a lesser level. Many times I find people referring to me as “the creative” or the “most creative” or something along those lines. To be completely honest, I am no more “creative” than any other human on earth. This...
Approaching responsive design requires more attention to detail than just scaling down images or text to fit within a certain screen size. It requires the art of understanding not only how a design will look at various viewports, but how it will be built in a way that will work flawlessly across any screen size....
This article focuses on delivering content to your audience based on the device they are using. Tell the same story in various ways. I am not a copywriter. But design without content on the web is meaningless and provides no value to your audience. Content and copy is what makes the web valuable. That being...
I sat in a room with a group of designers. I quietly listened as they talked back and forth about a design decision that one designer had done. These designers became very prescriptive about providing feedback. One suggestion and diagnoses to fix the design after another. Every designer chimed in with their personal taste and...