Defining a “Designer” can be a difficult task. The definition of “design” is a vague, misused and often misunderstood term in culture today. We often mistake “design” with aesthetic, beauty, art, look and feel, or something visual. However, design is an underlying premise, process and execution of a solution implemented in various ways to solve...
INTRODUCTION This book was written from a perspective over the past 13+ years of my experience working as a designer in both print and digital mediums across mobile, digital, web marketing, platform design, ux design, print design, brand identity design, responsive design, augmented reality design and environmental design for agencies, startups, global corporations, entrepreneurs, public...
READ INDIVIDUAL CHAPTERS PURCHASE PAPERBACK OR KINDLE VERSION Amazon.com purchase link for paperback Amazon.com purchase link for Kindle INTRODUCTION This book was written from a perspective over the past 13+ years of my experience working as a designer in both print and digital mediums across mobile, digital, web marketing, platform design, ux design, print design,...


