Curriculum Vitae
Resume
Jordan Wayne Lee · Los Angeles, CA
Work Experience
Disney Global Security
Web Design and Development · Burbank, CA · Jan 2016 – Present
- Spearheaded the rebranding of Disney Global Security, leading a team to creatively direct new branding materials resulting in a 20% increase in brand recognition.
- Implemented front-end development strategies for corporate web platforms, resulting in a 15% increase in user engagement and a 10% decrease in bounce rate.
- Developed and executed a comprehensive digital strategy for design, development, and front-end applications, resulting in a 30% increase in user satisfaction.
Neon Wilderness
Founder, Creative Director · Los Angeles, CA · Jan 2019 – Present
- Developed and implemented data-driven brand strategy processes, leveraging 15 years of experience in digital design and marketing.
- Created comprehensive strategy documentation and creative direction roadmaps, leading to a 20% increase in project completion efficiency.
- Designed and executed digital and print brand identity systems, resulting in a 40% increase in brand recognition among target audiences.
Madre Ventures
Head of Brand + Design · Los Angeles, CA · Oct 2019 – Present
- Leading brand strategy and design for billion-dollar capital companies, startups, and ventures in environmental, technology, and innovation industries.
- Developed comprehensive brand strategies for 10+ entities resulting in a 15% increase in brand awareness and 20% growth in engagement.
- Implemented innovative design solutions resulting in a 25% increase in revenue for clients within the technology sector.
Midnight Oil
Designer + Art Director · Burbank, CA · Jul 2016 – Sep 2016
- Design and art direction in print, billboards, and digital art for major feature films and television shows including Power Rangers, Dear White People, Walt Disney Company, and Netflix.
memBrain
Designer + Art Director · Los Angeles, CA · Nov 2015 – Feb 2018
- Art direction and design for monthly music industry reports for clients including Annie Leibovitz, David Copperfield, Cannes Lions.
- Managed a team of designers to execute multiple print and digital projects, resulting in a 30% decrease in project turnaround time.
Creative Circle
Creative Director + Art Director · Los Angeles, CA · Jul 2016 – Mar 2017
- Spearheaded the comprehensive visual rebranding of the company’s digital and marketing assets, including art direction, photography, and commercial spots.
- Redesigned the responsive web platform and defined a new visual approach for social media.
TBWA/Media Arts Lab
Creative Director + Art Director · Santa Monica, CA · Jul 2016
- Design and art direction for high-profile projects with Apple, ensuring top-tier creative quality and alignment with brand standards.
REI Co-Op
Senior Interactive Designer + Art Director · Seattle, WA · Aug 2013 – Aug 2014
- Senior digital designer and creative leader for REI Digital Retail.
- Led the development of the REI digital style guide as Principal Designer.
- Directed major digital initiatives for the REI IXD design team, driving innovation and enhancing user experience.
Disney Parks + Resorts Online
Digital Visual Designer · Burbank, CA · Aug 2011 – Aug 2013
- Contributed to design efforts that increased online revenue from $2B to $5B annually over two years.
- Subject Matter Expert on responsive design; led adoption of responsive methodology across the team.
ESPN
Digital Visual Designer · Bristol, CT · Jan 2008 – Aug 2011
- Emmy® Award-winning digital designer for ESPN.com, working across desktop and mobile platforms for major sports events.
Education
Harvard Business School
Design Thinking + Innovation Certificate
2022
Cornell University
Design Thinking Executive Certificate
2019
Level C (under Marty Neumeier)
Brand Specialist Certificate
2020
Lee University
B.A. Communications, Public Relations & Advertising
2007
Leadership Experience
Disney Parks and Resorts Online
Digital Design
- Strategic Vision: Developed and articulated a clear vision for responsive design strategies, aligning with organizational goals.
- Mentorship: Provided guidance and support to team members on responsive design best practices.
REI Co-Op
Senior Interactive Designer
- Team Leadership: Directed and motivated a team of digital designers, setting clear goals for visual, UX, and marketing objectives.
- Strategic Oversight: Provided strategic direction for visual and UX design projects.
ESPN
Digital Visual Designer
- Innovation Advocacy: Championed the adoption of cutting-edge technologies in content publishing.
- Team Collaboration: Worked closely with cross-functional teams to deliver award-winning digital experiences.
Skills
Strategy, Discovery and Research, User Experience, Brand Strategy and Architecture, Positioning, Content Strategy, Marketing Campaigns, Brand Development, Rebranding, Logo and Identity, Brand Style Guides, Messaging, Collateral, Print and Packaging, Environmental Design, Iconography, Website Design and Development, UX/UI, Information Architecture, Wireframing, Prototyping, CMS, iOS, Android and Web Apps, AR, VR, Script Development, Copywriting, Storyboarding, Illustration, Animation, Photography, Motion Graphics, Live-Action Video, Post and VFX
Awards
Emmy® Award — Outstanding New Approaches, 2008
Interactive Media Award — Most Creative, 2012
Interactive Media Award — Best in Class, 2012
Interactive Media Award — Outstanding Achievement, 2011
Disney Hack Day Award, 2012
Creative Mickey Award, 2012
Awwwards Site, 2012
Creativity Awards, 2011
Graphis Nominee, 2012
Winner — 30th Annual Sports Emmy Awards