Emmy® Award Winning
Jordan Wayne Lee
Jordan Wayne Lee is an Emmy® Award–winning digital design director and the founder of Neon Wilderness in Los Angeles, California.
Working inside Fortune 100 companies like Disney and ESPN, he discovered that bigger budgets don't guarantee better brands. He founded Neon Wilderness on a philosophy of surgical brand strategy — putting the audience journey first and cutting through design-by-committee.
His work spans Apple, Netflix, Universal Studios, REI Co-Op and Hulu, and has helped leaders raise millions in capital.
15
Years in Design
8
Years in Brand
12
Years in Front-End Dev
Jordan studied Design Thinking at Harvard Business School and Cornell University, and is a Certified Brand Specialist trained under Marty Neumeier. He holds a B.A. in Communications from Lee University with a minor in Biblical Theology.
Today he is building Authority OS at Neon Wilderness — a brand intelligence platform that gives emerging companies the same strategic positioning tools as the Fortune 100.
Beyond the studio, Jordan is a published author and musician. He wrote Metamodern Design and Archetypes of Christ, and releases ambient, instrumental records under his own name.
140+ clients over 15 years. Full list available on request.
Digital Design
Over 15 years directing digital design for the world's most recognized brands. Work that has generated billions in revenue and been featured in Wired, The New York Times, USA Today, Ars Technica, Forbes, The Washington Post, Outside Magazine and the LA Times.
Metamodern Design
A book on the philosophy and practice of design in the metamodern era — the tension between sincerity and irony, hope and doubt. Available on Amazon and Barnes & Noble, and free to read on this site.
Brand Strategy
Neon Wilderness is a data-driven brand studio built on surgical brand strategy — putting the audience journey first and cutting through design-by-committee to help leaders raise millions in capital.
Music
Ambient and instrumental records recorded through tube amps, a Fender Rhodes and a 4-track cassette. Albums released under “Jordan Wayne Lee” on all major streaming platforms.
Strategy
Discovery & Research
User Experience
Brand Positioning
Content Strategy
Marketing Campaigns
Branding & Design
Brand Development
Rebranding
Logo & Identity
Style Guides
Messaging
Collateral, Print & Packaging
Environmental Design
Iconography
Digital
Website Design & Development
UX / UI
Information Architecture
Wireframing & Prototypes
CMS
iOS, Android & Web Apps
AR / VR
Content Production
Script Development
Copywriting
Storyboarding
Illustration & Animation
Photography
Motion Graphics
Explainer & Live-Action Video
Post & VFX
Awards & Recognition
Emmy® Award — Outstanding New Approaches, 2008
Winner — 30th Annual Sports Emmy Awards
Interactive Media Award — Most Creative & Best in Class, 2012
Interactive Media Award — Outstanding Achievement, 2011
Disney Hack Day Award, 2012
Creative Mickey Award, 2012
Awwwards Site, 2012
Creativity Awards, 2011
Education
Cornell University & Harvard Business School
Design Thinking & Innovation
Level C — under Marty Neumeier
Certified Brand Specialist
Lee University
B.A. Communications & P.R. (minor, Biblical Theology)
Los Angeles, CA · By Appointment Only
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