AVOID THE OBVIOUS

Originality demands courage and observation. The obvious solution is safe but forgettable. True design authority comes from seeing beyond the conventional, discovering solutions others overlook.

Case Study

Pinterest's visual search engine was born from the insight that users wanted to discover content visually rather than through text-based search—an unconventional approach.

In Practice

• Unconventional navigation: Breaking expected patterns.
• Unexpected materials: Fresh solutions from new resources.

Key Takeaways

1. Challenge default solutions and assumptions.
2. Seek inspiration outside your immediate field.
3. Test unconventional ideas to find hidden opportunities.

Business Lens

Cirque du Soleil: Circus without animals.