ANTICIPATE ATTENTION SPAN

Design for the human mind, not machines. People process information quickly and selectively. Designs that overwhelm or mislead attention are ignored. Guiding perception efficiently ensures comprehension.

Case Study

Instagram's scrollable feed leverages short, digestible visual content to match human attention spans, maximizing engagement.

In Practice

• TikTok's short-form video: Designed for fleeting attention.
• News site headlines: Information hierarchy for scanning.

Key Takeaways

1. Prioritize key information at the point of highest impact.
2. Break content into digestible sections.
3. Use hierarchy, motion, and contrast to maintain focus.

Business Lens

Amazon's product pages: Information hierarchy for quick decisions.

PART 3

INFLUENCE & MASTERY The advanced laws that separate good from legendary.

Laws 31–45