Product Design / UI / UX Design
Disney Parks + Resorts Online
Role
Design / Responsive
Start
Aug 2010
Launch
15 Jul 2020
Website
disney.com
Brands
Disneyland, Walt Disney World, Aulani Resort + Spa, Disney Cruise Lines, Disney Parks, Disney Paris, Disney Hong Kong
Responsibilities
Web design, Mobile design, Responsive design, UX design, Brand identity
Awards
Interactive Media Award Most Creative 2012 Interactive Media Award Best in Class 2012 Interactive Media Award Outstanding Achievement 2011
Disney Hack Day Award 2012 Creative Mickey Award 2012 Awwwards Site 2012 Creativity Awards 2011 Graphis Nominee 2011 Creative Mickey Award 2012 Disney Responsive Subject Matter Expert 2011 – 2012
Context / Expectations
In 2010, I worked with The Walt Disney Company for my experience in digital design. During my time with Disney, I was brought on to lead digital creative in multiple digital branding, digital marketing, digital platform and responsive design efforts.
I lead the company to shift to all digital platforms to responsive design and led teams of designers to build and create digital experiences in marketing, branding and e-commerce platforms that generated billions in revenue.
As one of the early-adopters and innovators of responsive design, I put Disney ahead of the now-digital-standard of responsive design by advocating for new design approaches to digital solutions, development led design, performance-driven design, and a better digital experience across all Disney digital platforms. With a small team of developers, he redesigned the Disney Parks and Resorts e-commerce platform to work across all web browsers on all mobile, tablet and desktop screens.
Challenges
Speed
Testing
Approvals
User Testign
Solutions
Fully designed / developed responsive platform approach
Atomic design systems
Style guides
Responsive across all devices
Elevate the digital brand experience
Align with global marketing to translate into a digital experience
Validated through extensive user testing and research
Design process
Iterative
Data and design
Prototypes / Wireframes
Align to global branding
Measured success
My work in responsive design across Disney Parks and Resorts help contribute to an increase from $2 billion a year to $5 billion per year in online revenue within 3 years.
In addition to responsive design, I worked on the digital platform for Disney’s MagicBand, an in-depth platform to track money, identity, reservations, meals, rides and bookings while visiting Disney parks. This was Disney’s first step to introduce the “Internet of Things” with park guests. With a $1 Billion budget, this initiative merged digital and physical experiences by leveraging online platforms combined with physical wristbands integrated with RFID chips and 2.4 GHz radio frequencies throughout the park. Designing the digital experience, I contributed to the platform design that integrated with the MagicBand to be used before a guest visits a Disney Park and also integrates features while at a Disney Park or Resort.
MagicBand Featured in Wired Magazine: https://www.wired.com/2015/03/disney-magicband/
Also at Disney, I worked on million-dollar photography marketing campaigns, extensive website redesigns, iPhone and iPad app designs, media/broadcast projects, digital marketing campaigns across every digital Disney brand. My work with Disney can be seen today across brands such as The Walt Disney Company, Disneyland, Walt Disney World, Disney Cruise Line, Disney Global Security, Disney Paris, Disney Hong Kong, Aulani Resort & Spa, Disney Parks, and Disney Vacation Club.
Key Milestones
Responsive Design
Subject matter expert in responsive design across all digital Disney Parks + Resorts brands
Mobile Design
Mobile app design for new e-commerce and in-park customer experiences
Disney Digital Brands
Global marketing, design, campaigns across all Disney Parks + Resorts brands
Award Winning Design
Multiple awards won for work in design, digital, innovation and execution across Disney.
A/R Mobile Design
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Generating billions in revenue
My work in responsive design and platform for Disney helped to contribute to a $2 billion growth in revenue after launch.
