Award Winning Design
0   /   100
Product Design  /  UI / UX Design

Disney Parks + Resorts Online

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In 2010, I was sought out by The Walt Disney Company for my work and experience in digital design. During my time with Disney, I was brought on to lead digital creative in multiple branding marketing and responsive design efforts.

Design / Responsive
Aug 2010
15 Jul 2020
Disneyland, Walt Disney World, Aulani Resort + Spa, Disney Cruise Lines, Disney Parks, Disney Paris, Disney Hong Kong
Web design, Mobile design, Responsive design, UX design, Brand identity
Interactive Media Award Most Creative 2012 Interactive Media Award Best in Class 2012 Interactive Media Award Outstanding Achievement 2011
Disney Hack Day Award 2012 Creative Mickey Award 2012 Awwwards Site 2012 Creativity Awards 2011 Graphis Nominee 2011 Creative Mickey Award 2012 Disney Responsive Subject Matter Expert 2011 – 2012

Context / Expectations

In 2010, I worked with The Walt Disney Company for my experience in digital design. During my time with Disney, I was brought on to lead digital creative in multiple digital branding, digital marketing, digital platform and responsive design efforts.

I lead the company to shift to all digital platforms to responsive design and led teams of designers to build and create digital experiences in marketing, branding and e-commerce platforms that generated billions in revenue.

As one of the early-adopters and innovators of responsive design, I put Disney ahead of the now-digital-standard of responsive design by advocating for new design approaches to digital solutions, development led design, performance-driven design, and a better digital experience across all Disney digital platforms. With a small team of developers, he redesigned the Disney Parks and Resorts e-commerce platform to work across all web browsers on all mobile, tablet and desktop screens.





User Testign


Fully designed / developed responsive platform approach

Atomic design systems

Style guides

Responsive across all devices

Elevate the digital brand experience

Align with global marketing to translate into a digital experience

Validated through extensive user testing and research

Design process


Data and design

Prototypes / Wireframes

Align to global branding

Measured success

My work in responsive design across Disney Parks and Resorts help contribute to an increase from $2 billion a year to $5 billion per year in online revenue within 3 years.

In addition to responsive design, I worked on the digital platform for Disney’s MagicBand, an in-depth platform to track money, identity, reservations, meals, rides and bookings while visiting Disney parks. This was Disney’s first step to introduce the “Internet of Things” with park guests. With a $1 Billion budget, this initiative merged digital and physical experiences by leveraging online platforms combined with physical wristbands integrated with RFID chips and 2.4 GHz radio frequencies throughout the park. Designing the digital experience, I contributed to the platform design that integrated with the MagicBand to be used before a guest visits a Disney Park and also integrates features while at a Disney Park or Resort.

MagicBand Featured in Wired Magazine:

Also at Disney, I worked on million-dollar photography marketing campaigns, extensive website redesigns, iPhone and iPad app designs, media/broadcast projects, digital marketing campaigns across every digital Disney brand. My work with Disney can be seen today across brands such as The Walt Disney Company, Disneyland, Walt Disney World, Disney Cruise Line, Disney Global Security, Disney Paris, Disney Hong Kong, Aulani Resort & Spa, Disney Parks, and Disney Vacation Club.

It's Time to Act!

Key Milestones

Responsive Design

Subject matter expert in responsive design across all digital Disney Parks + Resorts brands

Mobile Design

Mobile app design for new e-commerce and in-park customer experiences

Disney Digital Brands

Global marketing, design, campaigns across all Disney Parks + Resorts brands

Award Winning Design

Multiple awards won for work in design, digital, innovation and execution across Disney.

A/R Mobile Design

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Generating billions in revenue

My work in responsive design and platform for Disney helped to contribute to a $2 billion growth in revenue after launch.