The current state of design exists within three separate functions. To be human is to create. I think the desire to create something deeply embedded within our DNA. Since the beginning of civilization, the discovery of fire and the invention of the wheel, humanity has been progressing into the unknown future of our existence with...
Defining a “Designer” can be a difficult task. The definition of “design” is a vague, misused and often misunderstood term in culture today. We often mistake “design” with aesthetic, beauty, art, look and feel, or something visual. However, design is an underlying premise, process and execution of a solution implemented in various ways to solve...
INTRODUCTION This book was written from a perspective over the past 13+ years of my experience working as a designer in both print and digital mediums across mobile, digital, web marketing, platform design, ux design, print design, brand identity design, responsive design, augmented reality design and environmental design for agencies, startups, global corporations, entrepreneurs, public...
READ INDIVIDUAL CHAPTERS PURCHASE PAPERBACK OR KINDLE VERSION Amazon.com purchase link for paperback Amazon.com purchase link for Kindle INTRODUCTION This book was written from a perspective over the past 13+ years of my experience working as a designer in both print and digital mediums across mobile, digital, web marketing, platform design, ux design, print design,...
I just released a new album, Vitals, for free on SoundCloud. You can listen or download 10 tracks. It is meant to be listened in its entirety. I am very excited to put this into the world. It explores ambient guitar tones and soundscapes through melodic and heavy overtures. I hope you enjoy it. You...
A brand is an ecosystem of your business. It derives itself as a holistic set of traits and attributes tied to the identity of who you are. It’s is not something you can manufacture, manipulate, or convince others of based on creative and design efforts. However, those tactics play a major role into how you...
Design is a powerful tool to drive business. Design is something far greater than how something looks, the execution of a website design, the colors of your next app, or the look and feel of your last marketing campaign. Design is holistic and encompasses your business at a strategic level. Design is evident in how...
We live in a world where every brand and company is seeking to find new and innovative ways to define your product, service or company. This has become a “fast follow” culture where leaders and executives are exploring new ideas or following the success of others, shifting strategy and trying to keep up with the...
For design to have meaning, purpose or impact, it must extend itself beyond a visual aesthetic and connect with people at a deeper level. Understanding how the mind perceives visual elements in our world will allow design (of any medium) to connect with an audience at a deeper level. Knowing that there is a psychological...
The ego of the self drives us. As a designer, I believe we tend to create from a place where our ego can thrive and become validated. With the ever growing places to post online, gain attention, gather feedback and validation, visual design has been an ego-serving industry. But, I believe the only way to...