Design software does not guarantee a beautiful design. Photoshop will not provide you with a good piece of artwork, successful web design or a perfect logo design. Many times people approach me with the mindset that I know how to use and operate a set of tools, and therefore, I am just like any other designer. People assume that every designer is the same because we all use Photoshop. People assume that the only difference between designers is their price range and hourly rates. What they fail to realize is that they are completely wrong. Every designer is different and those who strive to refine their process, get better at their craft and generally work hard are the designers who deserve to be recognized for the value they provide to their work, regardless of the cost.
Design is not encompassed within the ability to use a piece of software. A set of tools does not make you a craftsman. What people fail to realize is that a design is contingent on the ability of the said designer to think analytically, critically, and creativitly about reaching a solution that is best meant for a project. This is generally reached through a process that the designer uses. Each designer has their own process and a general idea of how to move through the process, but things change and evolve and get better and the process is always changing, just as the designer's ability to design is always improving.
Good designers realize their strengths and weaknesses. Good designers strive daily to get better. Good designers take on projects with value. In this industry, good design isn't cheap and cheap design isn't good.
