Good enough is never good enough.

Everything can be better. Everything can be improved. Everything you think you know may not be the best solution. The idea of "unlearning" ourselves is one of the most powerful and provocative things we can strive for, because having something good enough is never good enough.

So many times I experience lofty ideas that people are so incredibly excited to share with me or that I stumble upon via the web. Don't get me wrong, it's great to discuss and share ideas, but I am noticing a trend with the current uprising of entrepenuaers in our culture. It seems that we all have this power and access to communicate and change the world with one single idea and if we can make it "stick" then we wrote our own ticket. All we have to do is find the right people at the cheapest possible price to help us along the way, right? Wrong. So wrong.

Doing everything as cheap as possible does not produce a quality product. Sure it might work if you're Walmart or McDonalds, but if that's the case then be honest about it. Understand your true intentions and value of whatever you're endeavor is and do not sugarcoat it with lofty ideals or over-saturated marketing terms, we see through that stuff. If you do not take the time to invest into your own ideas, then how can you expect others to care?

Unless you can be open to having your idea completely undone, dismantled and torn apart from a critical perspective; keep working on it. Ideas are useless until something is done about them.

Yes, I design things, but I design with purpose and meaning and before any of the artwork is placed on a screen or sketched on paper, a discussion must take place. Those discussions are the most important aspect of any project. Why? Because this is where people stretch their minds, look at things from different angles and ultimately discover solutions that they may have not considered or realized.

Many times, when experiencing this, people become discouraged, upset, hopeless and may give up on their idea. But instead, the purpose is to drive your idea, brand, company or product further than it could ever be by pushing your own limits. A blog setup on a free service to promote your "professional" company is tacky. A photo album on Flickr to serve as your portfolio is simply uncouth. A Facebook page with hundreds of fans and no real .com is not credible.

Do things the right way or expect it to fail, and fail fast. Doing things just good enough is never good enough. The people in the creative industry are not one-stop-shops for your bottom line. Invest in us because we push you far beyond you could ever imagine. If you set out to make everything you do just "good enough", then that is all your endeavor will ever be; good enough.